The Client
A US Meal-Kit brand delivering refrigerated meals to busy families.
A US Meal-Kit brand delivering refrigerated meals to busy families.
The Services
Paid Advertising | Content Amplification | Consulting & Strategy
Paid Advertising | Content Amplification | Consulting & Strategy
The Results
⭓ Cost per acquisition (CPA) -50%
⭓ Monthly revenue growth from $57k to $274k
⭓ New customer growth +221%
⭓ Return On Ad Spend (ROAS) x6.8
⭓ Monthly revenue growth from $57k to $274k
⭓ New customer growth +221%
⭓ Return On Ad Spend (ROAS) x6.8
The Challenge
They are up against large competitors (i.e. HelloFresh), funded by venture capitalists who use loss-leading giveaway deals.
The client had been testing these types of deals, but found that customer retention was low after the initial deal ended.
They’d been successful with local radio ads, but had done no online digital advertising - which is were We Are Purple Dog stepped in.
The Strategy⭓ Competitor analysis
⭓ Landing page optimisation
⭓ IPersona testing
⭓ Retention consultancy
⭓ Local radio advertising ad matching
We were tasked with developing a full paid media strategy, and implementing it in order to achieve their desired revenue goals.
Thanks to our retention funnel they were able to go from an average of 3 orders per person to 7, increasing the customer lifetime value from $247 to $511.
These are some of the specific strategies we implemented and consulted upon:
⭓ Landing page optimisation
⭓ IPersona testing
⭓ Retention consultancy
⭓ Local radio advertising ad matching
