The Client
A UK-based, premium flavoured sparkling water brand, supplying predominantly hospitality and traditional retail channels.
A UK-based, premium flavoured sparkling water brand, supplying predominantly hospitality and traditional retail channels.
The Services
Paid Advertising | Content Amplification | Consulting & Strategy
Paid Advertising | Content Amplification | Consulting & Strategy
The Results
⭓ Online revenue increased by +2051%
⭓ Within 12-months, this premium drinks brand went from £0 to £325k in subscription sign-up
⭓ Average order value (AOV) increased from £25 to £37
⭓ Cost per acquisition (CPA) decreased from £18 to £8.50
⭓ ROAS more than doubled, from 2 ROAS to 4.86
⭓ Within 12-months, this premium drinks brand went from £0 to £325k in subscription sign-up
⭓ Average order value (AOV) increased from £25 to £37
⭓ Cost per acquisition (CPA) decreased from £18 to £8.50
⭓ ROAS more than doubled, from 2 ROAS to 4.86
The Challenge
The client came to us wanting to increase their D2C sales, as 80% of their revenue came from hospitality and traditional retail channels.
Their existing online strategy was heavily focused on brand awareness.
The challenge was their lack of knowledge and the strategy required to be able to develop their DTC channel through their online store.
The Strategy
⭓ Discount Level Testing
⭓ Persona and Messaging Deep Dive
⭓ Increasing Customer Lifetime Value Using ACustomer Retention Funnel
⭓ Creative Audit
We began by building the foundations using a combination of Facebook, Instagram and Google Adwords advertising to generate traffic to their online store.
Although focused on consumer acquisition, we equally had to build and implement a customer retention strategy.
These are some of the strategies we implemented:
⭓ Discount Level Testing
⭓ Persona and Messaging Deep Dive
⭓ Increasing Customer Lifetime Value Using ACustomer Retention Funnel
⭓ Creative Audit
