The Client
A UK-based wellbeing brand selling supplements primarily through a subscription model.
A UK-based wellbeing brand selling supplements primarily through a subscription model.
The Services
Paid Advertising | Content Amplification | Consulting & Strategy
Paid Advertising | Content Amplification | Consulting & Strategy
The Results
⭓ Lifetime Value (LTV) increased from £30 to £180We helped the founders introduce a subscription model.
◆ The retention & subscription strategies took our client from 1.7 repeat orders to 6 repeat orders
◆ Their current clients renew their subscription 6 times on average.
◆With this subscription model in place, we scaled their advertising budget from £2-4k per month to £75k per month, with 60% of their increased monthly revenue coming from this newly created subscription model.
◆ Their current clients renew their subscription 6 times on average.
◆With this subscription model in place, we scaled their advertising budget from £2-4k per month to £75k per month, with 60% of their increased monthly revenue coming from this newly created subscription model.
⭓ By opening up in new markets, we reduced their Cost Per Acquisition (CPA) by nearly 50%
⭓ Increased monthly revenue from £8k to £250k per month within 18 months
The Challenge
This UK-based wellbeing brand sells supplements primarily through a subscription model. They were first-to-market with their unique formulation and on-the-go packaging. This small startup has grown from an unknown player in the beauty industry to the well-known brand it is today, now available across Europe and the United States.
The Strategy
⭓ Audience & Demographics
⭓ Creative Testing
⭓ Subscription Model
⭓ CPAs and New Markets
⭓ Retention Funnel
⭓ Creative Testing
⭓ Subscription Model
⭓ CPAs and New Markets
⭓ Retention Funnel
